
                Morgan 
                  Winery Supports Pneumonia's "Last Syrah"
                MONTEREY 
                  COUNTY, CA - Morgan Winery has joined 
                  forces with the Rhone Rangers and the Global Alliance 
                  for Vaccines and Inoculations (GAVI) in the joint initiative, 
                  Pneumonia's "Last Syrah," which will 
                  raise money for worldwide pneumonia vaccines.
                Throughout 
                  the month of November, a $10 donation will be made for every 
                  case sold of Morgan Syrah. Funds will be used 
                  to produce vaccines for this illness that takes the life of 
                  more children than AIDS, measles and malaria combined. Why $10.00? 
                  Because that's the cost of a single life-saving pneumonia vaccination. 
                  
                Morgan 
                  Winery proprietor and winegrower Dan Lee is very enthusiastic 
                  about this effort. "By partnering with these two groups 
                  on this project, we have an opportunity to raise awareness and 
                  funds for an illness that is often overlooked."
                To 
                  help promote the promotion, GAVI is hosting Pneumonia's 
                  "Last Syrah," a wine reception and photography 
                  exhibit in New York City on September 20th. Rhone Rangers member 
                  wineries will be present to celebrate the campaign kick off 
                  by pouring a selection of their Syrahs. The event will be held 
                  at the New York Times Building at 242 West 41st Street from 
                  6 to 8 p.m.
                Founded 
                  in 2000, as part of the United Nations Millennium Development 
                  Goals, the GAVI Alliance, in conjunction with John Hopkins Hospital 
                  and the International Vaccine Access Clinic (IVAC) leads international 
                  efforts to reduce childhood deaths from pneumonia. Their mission 
                  is to save children's lives and protect people's health by increasing 
                  access to vaccines in underdeveloped countries. In 10 years, 
                  GAVI has vaccinated 257 million children and averted over five 
                  million deaths.
                Morgan 
                  Winery was established in 1982 by Dan and Donna Lee. 
                  At Morgan, the focus is on cool climate varietals from the prestigious 
                  Santa Lucia Highlands appellation in Monterey County. Morgan 
                  Winery's flagship Pinot Noir and Chardonnay are organically 
                  grown on their own "Double L Vineyard" estate in the 
                  Santa Lucia Highlands' northern district.